We’re also exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs.”
#Apple sandbox features android#
Under the new changes, advertising ID will be phased out and replaced by alternative targeting mechanisms that Google claims will be more favourable to user privacy.Īnthony Chavez, VP from product management on the Android Security and Privacy team, explained in a blog post that “these solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID. Users on Android phones will be harder to track across apps as the mobile operating system follows Apple’s lead on mobile ad privacy.Īn entirely different ad tracking system in two year’s timeĬurrently, Android devices are each assigned a unique identifier known as an “advertising ID,” which is used to build a profile of an Android user that developers can use to target in-app ads. Google has launched a new initiative that will put an end to cross-app tracking on Android over the next two years.